For the 'Kentucky Fried Chicken Austria' Tray Liners Irene Nemeth created Zen-Stories as Comics from 'Shaolin' the bestseller by Bernhard Moestl. More than 200,000 pieces were distributed on KFC Tray Liners throughout Austria. Due to the great success of the first 'Citizens' Zen Comic Irene Nemeth created another zen-story of Bernhard Moestl's book on behalf of KFC.
2014, 2015, 2016
Comic for Trayliners
Project manager: Andreas Schindl, CEO KFC Austria
More than 200,000 Tray Liners were distributed throughout Austria.
Collaborating with Irene was great fun. We used her ‘Citizens’ twice for marketing campaigns in our KFC restaurants and were delighted by the great feedback. Seldom do we get so many positive comments in such a short time about our campaigns. Altogether more than 200,000 clients made acquaintance with the funny and smart Shaolin 'Citizens'. The short stories were iconic from the start and we are planning to repeat the campaign - again with Irene of course, as she doesn't only have design blood in her veins but also puts passion into her designs. This our clients realise and appreciate. She accomplished our proposition quickly and in a very professional way. Thank you so much, Irene!